Peachi Transforms E-commerce Performance Through Profit-Driven Marketing
Singapore swimwear and activewear brand scales operations with data-driven approach to marketing profitability
Key Results
The numbers that matter most
Overview
Understanding the client and their challenges
1About Peachi
Peachi is a Singapore-based online fashion retailer specializing in women's swimwear and activewear. With a diverse product catalog featuring 50+ items across varying price points and profit margins, they focus on delivering quality fashion pieces that blend style with functionality for the modern, active woman.
2The Challenge
Peachi faced the complex challenge of managing a diverse product catalog with varying profit margins while tracking true marketing profitability. Traditional revenue-focused metrics weren't providing clear insights into which campaigns were actually driving profitable growth, making it difficult to scale their marketing efforts systematically and efficiently.
Our Strategy
The strategic approach that delivered exceptional results
Custom Profit Margin Tracking
Developed sophisticated tracking systems to monitor individual product profitability rather than just revenue metrics.
- Created custom profit margin tracking for each of 50+ products
- Implemented profit-focused conversion campaigns instead of revenue-only tracking
- Developed real-time profitability dashboards for campaign optimization
- Established automated bid adjustments based on profit margins
Influencer Remarketing Strategy
Leveraged influencer communities and social proof to create highly targeted remarketing campaigns.
- Identified and partnered with relevant fashion influencers
- Created lookalike audiences based on influencer followers
- Developed remarketing campaigns targeting influencer audience segments
- Integrated user-generated content into advertising creative
Results In-Depth
The story behind the numbers
Our revolutionary approach centered on transforming Peachi's marketing from revenue-focused to profit-focused metrics. By developing custom tracking systems that monitored individual product profit margins across their 50+ item catalog, we created Facebook conversion campaigns optimized for profitability rather than just sales volume. Additionally, we leveraged their influencer community to create sophisticated remarketing campaigns that targeted highly engaged fashion-conscious audiences. This dual approach of precision tracking and strategic audience targeting resulted in a remarkable 502% increase in marketing-attributed sales while improving overall profitability.
Before & After
Before
Revenue-focused campaigns with unclear profitability and complex product catalog management
After
502% increase in marketing-attributed sales with 21% improvement in profitable ad spend
Let's Create Your Success Story
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