The Flores Studio Captures Market Share Through Strategic Digital Marketing
Singapore floral arrangement business transforms customer engagement with targeted social media campaigns
Key Results
The numbers that matter most
Overview
Understanding the client and their challenges
1About The Flores Studio
The Flores Studio is a Singapore-based floral arrangement company specializing in handcrafted bouquets, bespoke floral gifts, and custom decorative arrangements. Located in the prestigious Shenton Way district, they also conduct personalized floral workshops and team-bonding activities, positioning themselves as experts in both retail floristry and experiential learning.
2The Challenge
Operating in Singapore's competitive and seasonal floral market, The Flores Studio needed to expand their customer base beyond traditional walk-in traffic. The challenge was to effectively showcase their artisanal approach - where 'each floral arrangement is a creation of love and passion; a unique yet vibrant expression of art and beauty' - while capturing market share during peak seasons through cost-effective digital marketing strategies.
Our Strategy
The strategic approach that delivered exceptional results
Effective Product Showcasing
Strategic curation of floral arrangements to maximize audience appeal and algorithmic learning.
- Featured products most likely to appeal to core audience
- Trained Facebook algorithms to understand ideal customer base
- Highlighted unique artisanal approach and premium quality
- Showcased seasonal arrangements and bespoke designs
Strategic Messaging Campaigns
Sophisticated audience targeting and segmentation for personalized customer engagement.
- Created lookalike audiences based on Instagram and Facebook page data
- Segmented audience for targeted offers and creative content
- Developed personalized messaging for different customer segments
- Optimized campaign timing for maximum engagement
Results In-Depth
The story behind the numbers
Our comprehensive strategy focused on two key pillars: effective product showcasing and strategic messaging campaigns. First, we curated and featured products most likely to appeal to The Flores Studio's core audience, training Facebook's algorithms to understand their ideal customer base. Second, we created sophisticated lookalike audiences based on their existing Instagram and Facebook page data, enabling precise audience segmentation for targeted offers and creative content. This dual approach resulted in a remarkable 385% increase in customer inquiries while dramatically reducing acquisition costs.
Before & After
Before
Limited digital presence relying on foot traffic and seasonal demand
After
385% increase in customer messages with 77% reduction in cost per engagement
Let's Create Your Success Story
Ready to achieve results like these? Let's discuss your unique challenges and create a customized strategy.
Message or Call
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