Orian Eyewear Transforms Digital Engagement Strategy
Singapore premium eyewear retailer drives meaningful customer connections through targeted messaging campaigns
Key Results
The numbers that matter most
Overview
Understanding the client and their challenges
1About Orian Eyewear
Orian Eyewear is a premier Singapore-based retailer specializing in affordable, high-quality eyewear. Operating exclusively through their physical store, they focus on providing personalized service and expert consultations to help customers find the perfect frames for their lifestyle and preferences.
2The Challenge
Operating without an online store, Orian Eyewear faced the challenge of driving brand awareness and foot traffic through digital marketing. They needed to overcome limited audience segmentation capabilities and effectively target multiple buyer personas with varying shopping preferences, all while competing in Singapore's competitive eyewear market.
Our Strategy
The strategic approach that delivered exceptional results
Strategic Messaging Campaigns
Leveraged Facebook Messenger as the primary engagement channel to connect with potential customers and drive store visits.
- Implemented comprehensive Facebook messaging campaigns
- Created lookalike audiences based on existing customer data
- Developed personalized messaging flows for different customer segments
- Focused on building relationships rather than direct sales
Customer Feedback Integration
Established systematic feedback collection to understand customer preferences and optimize targeting strategies.
- Implemented customer feedback system to gather insights
- Used feedback data to refine audience targeting
- Developed buyer personas based on customer interactions
- Continuously optimized messaging based on response patterns
Results In-Depth
The story behind the numbers
Our approach centered on leveraging Facebook's messaging platform to create meaningful connections with potential customers. By implementing a sophisticated customer feedback system and creating lookalike audiences from existing customer data, we expanded Orian Eyewear's reach while maintaining high engagement quality. The strategy focused on building relationships and trust before driving store visits, resulting in a remarkable 107% increase in customer messages while reducing costs by 75%.
Before & After
Before
Limited digital presence with high customer acquisition costs and poor audience segmentation
After
107% increase in customer messages with 75% reduction in cost per engagement
Let's Create Your Success Story
Ready to achieve results like these? Let's discuss your unique challenges and create a customized strategy.
Message or Call
Prefer WhatsApp? Message us directly at +65 9139 5000