WorkNow Media Uses Unique Optimization Strategy to Help Ecommerce Company Scale Profits
Overview
Peachi is an online modern-day woman wear company that sells over 50 swimwear and activewear. Our team manages all of their digital advertising on Facebook, aiming to profitably scale e-commerce revenue.
Advertising Platforms Leverage
- Facebook Ads
- Instagram Ads
Challenges We Faced
- Peachi features a number of products with different price and profit margins. Without baseline expectations regarding their average profit margins or return on ad spend targets, profitably scaling revenue over the course of different product catalog will be difficult.
- In addition to the goals of our specific ad campaigns, we also needed to help the client to better understand their internal financials as they grew.
- Establish an ad campaign structure to scale the campaigns in a systematic approach.
Strategies
Tracking Actual Figures
A standard e-commerce client tracks revenue as one of its main financial objectives. Sales and top-line revenue typically become the primary conversion actions that drive the majority of marketing efforts.
Unfortunately, traditional conversion tracking methods often obfuscate the bottom line profit that clients earn as a result of their campaigns.
To address this issue, the team has created custom tracking metrics to calculate profit margins for each individual product. We then create a new Facebook conversion campaign that focuses on profit as opposed to revenue.
Focus on Influencer Remarketing
Leveraging on Influencer’s community, we are able to create remarketing campaigns that can be related to their targeted audience. This further improves the return of ad spend of our advertising effort as a whole.
Results
- 502% Increase in Sales attributed to Marketing
- 21% Increase in Profitable Ad Spend
ABOUT THE CLIENT
Peachi is an online modern-day woman wear company that sells over 50 swimwear and activewear.
HEADQUARTERS
Singapore
INDUSTRY
Fashion
SERVICES FROM US
Facebook Marketing
Instagram Marketing
During your 15 mins Discussion:
- We’ll discuss your business and marketing goals.
- How our strategies and framework can be integrated to your business.
- We’ll help you to better understand your problems and provide you with unique solution to grow your business.
Note that during the trial period, all of our services will be completely free. Advertisement expenses (i.e Facebook ads) need to be covered by your business.
*Due to overwhelming response, we will be serving everyone on a first come first serve basis. Please fill up the form to be added into the waiting list.
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