Overview
Orian Eyewear is the premier store for the most affordable eyewear in Singapore! They have an established brand name with a diverse customer base and it was clear that Digital Marketing can be used to obtain more brand awareness as well as potential walk-in traffic to there store. It was clear that they needed a team to come in and execute a well-rounded ad strategy.
Advertising Platforms Leverage
- Facebook Ads
Challenges We Faced
- Orian Eyewear did not have an online store and had to handle all their transactions via walk-in store. Our team needed to find the best way to review the effectiveness of the campaigns.
- With the lack of audience segmentation and diversification, there were multiple buyer personas who were seeking a different shopping experience. We needed to find a way to design our ads and segment our campaigns to better serve the most relevant, optimal advertisements experience.
Strategies
Feedback from Customers
As the majority of the sales came from in-store traffic, we had used a feedback system to gathered insight on the effectiveness of the online campaigns that lead to eventual sales.
The Use of Messaging Campaign
Facebook has been emphasizing on the use of the messaging platform to for businesses to engage with their customers. This has been proven to be effective in getting walk-in traffic pertaining to the online advertisements that we ran. Data from the Instagram and Facebook page has been used to create a new lookalike audience that has very similar behaviour to our ideal customers in order to expand our reach to potential customers.
Results
- 107% Increase in Number of Facebook/Instagram Messages
- 75% Decrease in Cost Per Message
ABOUT THE CLIENT
Orian is a premier store that sells the most affordable eyewear in Singapore.
HEADQUARTERS
Singapore
INDUSTRY
Customers Goods and Services
SERVICES FROM US
Facebook Marketing
During your 15 mins Discussion:
- We’ll discuss your business and marketing goals.
- How our strategies and framework can be integrated to your business.
- We’ll help you to better understand your problems and provide you with unique solution to grow your business.
Note that during the trial period, all of our services will be completely free. Advertisement expenses (i.e Facebook ads) need to be covered by your business.
*Due to overwhelming response, we will be serving everyone on a first come first serve basis. Please fill up the form to be added into the waiting list.
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We'll get back to you within a day to schedule a quick 15 mins discussion with you. We can also communicate via email if that's easier for you.
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Based on the details of your inquiry, we’ll route your request to the right team here at WorkNow Media. We know that there are plenty of competent digital advertising agencies out there (lots of them), so it means a lot to us that you’re considering us as your marketing partner.
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