90% Return of Ad Spend Increase for Wardrobe of Joy with Segmented Targeting Strategy
Overview
Soft, Simple and Nice. Wardrobe of Joy sells women’s clothing with these three ideas in mind. Wardrobe of Joy released weekly new clothing collection with fresh designs with the latest trends. They sell directly to consumer.
Advertising Platforms Leverage
- Facebook Ads
- Instagram Ads
Challenges We Faced
- Our Challenge was to find alternative routes of appealing to consumers. Although Facebook Ads and Instagram ads are great appealing to their targeted audience, we needed to stand out and go above and beyond to generate sales.
Strategies
Segmentation Audience
We dived deep into the analytics to understand further the type of audience that have been generating the best revenue for the business. We focused on other competitors interests and audience to reach a more qualified audience.
Using Creative To Stand Out On the Internet
We created different ad format to go along with our campaign. Not only did these help us to stand out using imagery, we made sure to target specific audiences that have shown interest in the company. We have created remarketing campaigns as well.
Results
- 950% Increase in total Sales
- 90% Increase in Return of Ad Spend
ABOUT THE CLIENT
Offering fresh designs on a weekly basis, Wardrobe of Joy create woman’s apparels with the latest fashion trend. They source the finest fabrics for softness while keeping prices affordable.
HEADQUARTERS
Singapore
INDUSTRY
Fashion
SERVICES FROM US
Facebook Marketing
Instagram Marketing
During your 15 mins Discussion:
- We’ll discuss your business and marketing goals.
- How our strategies and framework can be integrated to your business.
- We’ll help you to better understand your problems and provide you with unique solution to grow your business.
Note that during the trial period, all of our services will be completely free. Advertisement expenses (i.e Facebook ads) need to be covered by your business.
*Due to overwhelming response, we will be serving everyone on a first come first serve basis. Please fill up the form to be added into the waiting list.
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